Resume
Corinne McNamara
Creative Content Leader | Award-Winning Brand Storyteller | Creative Director
Senior Creative Director, the Guardian (April 2018-present)
Creative and editorial lead on the Guardian's award-winning multimedia custom content campaigns, from ideation through to execution
Develop compelling creative concepts, content strategies, and campaign frameworks aligned to audience needs, brand positioning, and channel-specific objectives, all grounded in the Guardian voice
Nimbly lead content campaigns across all categories: technology, travel, auto, finance, B2B, healthcare, entertainment, and lifestyle
Collaborate with internal stakeholders – including design, marketing, product, sales, research – as well as external vendors and clients to align messaging, content priorities, and campaign execution
Content studio lead, managing direct and dotted-line reports, in addition to developing and overseeing a roster of freelance writers and production partners
Dream up, package, produce, and promote multimedia content programs, including interactive features, articles, videos, and more
Deliver award-winning programs that drive audience engagement, brand awareness, and repeat partnerships with The Guardian, delivering an average 25% lift in brand impact
Branded Content Editor, New York Magazine (April 2016-April 2018)
Build out New York Media’s new brand studio and establish best practices and strategy
Creative and editorial lead on branded content programs from ideation to execution across multiple digital verticals: NYMag.com, Vulture, The Cut, Grub Street, Science of Us, and Select All
Create and oversee the creation of high-quality content and hone content strategy: Brainstorm, write, assign, edit, and package custom content that's in the New York voice, and thematically aligns with an advertiser’s goals
Dream up strategic built-if-sold proactive programs and partnerships to win business and break into new categories
Collaborate across teams and with external vendors (video production, photographers, etc.) to create innovative, multifaceted programs
Branded Content Editor, Mashable (April 2014-April 2016)
Conceptualized, pitched, and developed branded content programs across all Mashable verticals: tech, business, travel, entertainment, etc. Managed these programs post-sale, namely, wrote, assigned, edited, and packaged branded content
Managed team of staff writers, copywriters, and editorial interns
Project-managed video series, photo shoots, longform pieces, and infographic creation
Managed DBA, an editorial contributor-based series about running a business featuring insights from leaders
Editorial coverage with Mashable’s entertainment team, including feature and trend pieces, premieres, original video, and news to strategically grow Mashable’s entertainment audience
Associate Editor, Disney Interactive (May 2012-March 2014)
Managed 40+ lifestyle, parenting, and entertainment bloggers across Disney Interactive’s suite of sites, primarily Babble.com
Assigned/edited posts and directed bloggers in creating promotable content and meeting monthly traffic goals
Served as liaison between the editorial and integrated marketing teams: Spearheaded the brainstorm process, and directed writers in creating compelling sponsored content for sold programs
Social media: Curated posts for promotion across Disney’s social pages and managed Babble.com’s Twitter account
Content strategy/blog development lead: Launched verticals on Disney Interactive sites and selected new bloggers to contribute
Community Editor, Yahoo (January 2011-May 2012)
Edited and curated content for publication on Yahoo verticals (Yahoo Finance, Celebrity, Sports, Shine, etc.)
Assisted with high-level communication and engagement for online publishing platform’s community of over 500,000 contributors
Supported the sales and marketing teams by assigning and editing sponsored content